The School of Management was formally established in April 2006 (from 2001-2005, it was known as the Department of Management). More than 1,800 full-time students are enrolled in our undergraduate and joint-postgraduate programs. The School is dedicated to providing students with practical, comprehensive knowledge and social skills in accordance with the educational principle, “Think like an economist, plan like an entrepreneur, and act like an excellent employee”.
The School of Management is comprised of five A-level research institutes: the Institute of Modern Logistics, the Institute of Information Management and Information Systems, the Institute of Financial Auditing and Investment, the Institute of Marketing and Planning, and the Institute of Tourism and Hospitality Management. There are five B-level research centers, including the Research Center for Modern Logistics, the Research Center for Informatics and Strategic Social Development (also known as the Metropolitan Research Center for Ningbo Informatics and Strategic Social Development), the Research Center for Innovation and Business, the Research Center for the Development of Leisure Tourism in Ningbo, and the Research Center for Public Service and Policy.
Academic Programs and Curriculum
The degree program for Information Management and Information Systems is designed to accommodate the growing demand for professionals with both Information Technology (IT) skills and general business knowledge. Students learn to apply modern management theories and IT skills as they pertain to government departments, business enterprises, financial institutions, communication companies, electric and power enterprises, and research institutions.
Areas of specialization in this degree program include logistics information management, financial informatics, e-commerce, intelligent information systems, and ERP information systems. All faculty members hold PhD degrees in information systems technology and related areas. The School provides advanced facilities to support student training and research: the ERP Simulation Lab, the TRIZ Innovation Lab, and two training centers located in the facilities of the Yongyou and Jingdie software companies.
The Marketing degree program offers a range of fundamental courses including Economic Science, Behavioral Science, and Management. Students are educated and trained to become qualified employees in business enterprises and governmental organizations. The Marketing degree has been listed as a key subject by the Ningbo municipal government. All associated faculty members are experienced teachers and capable researchers.
Teaching facilities for Marketing majors meet high national standards and include the E-commerce Lab, the E-business Negotiation Lab, and the ERP and Management Sandbox Simulation Lab. The School has also cooperated with local businesses, including Wanda Co., to found several marketing training centers.
Financial Management majors learn the basic theories of modern economic and financial management which can be applied through positions in business enterprises, governmental agencies, educational research centers, and so on. This program aims to cultivate graduates with an international perspective, including the ability to analyze and process foreign trade accounting transactions.
Courses in this major’s curriculum include Accounting, Financial Management, Tax Law and Processing, and Auditing, as well as Foreign Trade Accounting. Highly-qualified faculty members provide students with an excellent theoretical foundation with an emphasis on practical application.
Students benefit from advanced laboratories, including the Virtual Environment for Accounting Practice, the Investment and Financial Systems Lab, and the Enterprise ERP Lab, as well as from several training centers founded in cooperation with local enterprises.
The degree program in Tourism Management offers a comprehensive program to educate and train well-qualified, professional individuals to support the nation’s rapidly growing tourism industry. Graduates of this program are prepared to assume important positions in governmental tourism departments, state-owned tourism enterprises, and in various tourism institutions that require modern tourism management skills and teaching.
The School has established long-term, cooperative programs with a number of tourism companies such as Hyatt Corporation and China International Travel Service Limited, as well as with municipal and provincial government departments of tourism. Faculty members are strong teachers, excellent researchers, and have the experience to turn theory into practice. Both faculty and students continue to benefit from the steadily increasing opportunities provided by research grants and cooperative programs.
The Logistics Management degree program is designed to educate and train future professionals in the field of logistics technology, including distribution center management and control, materials procurement, logistics of port cargo scheduling, freight shipping, and logistics management. Two specializations are offered in this program: International Logistics and Port Logistics. Faculty members are highly-qualified teachers and researchers. Several well-equipped laboratories and training centers are available to Logistics Management students.
The School of Management has 16 full and associate professors, one doctoral supervisor, and 4 research supervisors with Master’s degrees. 70 % of our 30 full-time staff either hold a PhD degree or are currently pursuing their doctorate degree. The School has established long-term relationships with several well-known national and international professors and scholars who also work as part-time and guest professors in the School. The faculty is well represented in terms of age groups, educational backgrounds and academic positions, and together comprise an effective and professional teaching team. To further develop our solid academic foundation, the School focuses on promoting talented staff. Four faculty members have been elected to the third level of the ‘New Century 151 Talents’ training program in Zhejiang Province, and to the second level of the ‘4321 Talents’ program in Ningbo. Academic and career consultants to the School include government officials, enterprise CEOs, and well-known professors from other institutions.
Facilities and Teaching Resources
The Management Laboratory Center consists of five specialized laboratories: the Marketing Lab, Enterprise Sandbox Simulation Lab, Information Systems and Management Lab, Computerized Accounting Lab and the Logistics Lab. The total area of the Center is approximately 2000 square meters, and the total equipment value is over 3.25 million RMB. In 2010, the Center was accredited as a qualified research center by the Zhejiang provincial government, and has passed subsequent accreditation reviews.
The School of Management has one accredited municipal key program (Enterprise Management), one university-accredited key program (Management Science and Engineering, and a school-featured program (Marketing and Service Management). In the past 5 years, the School faculty members have undertaken 125 provincial- and national-level funded research projects, including 3 funded national grants and 12 provincial grants. Faculty members have won 1 provincial and ministerial research award and have published 19 monographs, 183 research articles including 16 first-class journal articles, 93 core journal articles, and 48 indexed research papers.
Campus Culture and Activities
The School of Management promotes a socially-responsible education through a wide range of cultural activities with an emphasis on academic specialization as well as effective ideological and political education.
The School’s ‘Liyuan Reading Season’ activity won first prize in the 1st University Excellence in Culture Brands competition. In addition, the ‘Senior Students’ Tea House’, ‘Farewell Songs’, and Art Festival volunteer activities won second prizes. These and other cultural activities and programs have become part of the unique campus culture of the School of Management.